As autonomous mobility becomes increasingly more viable, the cost savings of removing a human driver will mean that passengers likely won’t be the ones paying for their ride. Rather, their hotel, restaurant or employer will be footing the bill – brands will soon realize the benefits of making the trip part of the experience.
Why is it novel?
Business model shifts make service more economically sensible for consumers and professionals. Brands add transportation to pricing strategy or assume it as a cost of doing business.
Why does it work?
AV technology and vehicles are becoming more affordable for businesses and cities (cheaper and more flexible than buses or commuter trains/rail).
*This design pattern is a 2019 frog tech trend.