The female experience is being celebrated, externalized and catered to like never before. Women are de-stigmatizing breastfeeding, periods, female pleasure, postpartum and women’s healthcare. And they’re building better products and services that honor feminine needs.
Why is it novel?
Companies like Thinx, Crave, and Maven are founded/led by women with industry experience that are building more sophisticated products and services that challenge norms & exceed expectations.
Why does it work?
The needs of the female market have long been secondary to those of men. New social and cultural movements are influencing economic ones too.
*This design pattern is a 2019 frog tech trend.